PR & Copywriting: Rinshu (LiveLife)

Brand: Rinshu http://www.rinshu.net/en/ An ultra high-definition sound system from Japan that also provides therapeutic stress relief through audio frequency-therapy.

Company: LiveLife [Company developing and distributing health & wellness products; and appointed distributor of Rinshu in Malaysia]

Position held: Communications Manager (Consultant) I worked at LiveLife as a PR Consultant / part-time in-house Communications Manager for 2.5 years (from 2014-2016).

Product description:

As a truly premium and unique sound system, the Rinshu sound player was created by renowned Japanese composer Norihiko Hibino. Besides known globally for his work in the video games industry, Hibino has also studied extensively the effects of audio frequencies as a form of sound therapy. The unique Rinshu sound system is developed by the Hibino Sound Therapy Lab, founded by the composer himself.

Brochure description:

The brief of this brochure was to create a marketing tool for Rinshu that reflected the premium quality of the sound system, while also promoting the scientifically-backed evidence of sound therapy as a stress reliever. I got to meet Mr Hibino himself, and researched extensively the process of making the Rinshu sound system as well as how it worked as a sound therapy product.

I worked closely with the graphic designer at LiveLife to develop the brochure with the copywriting I provided.

Screenshots: