PR: Media coverage for Elogio Asia (medical aesthetics)
- Azzura Benoit
- Jan 9, 2020
- 1 min read
Client: Elogio Asia https://www.elogioasia.com/ (Account held from 2018-2019)
Agency: Bridges M&C
Position held: PR Consultant (Account Director (Malaysia), Bridges M&C)
Description:
Elogio as a supplier of medical aesthetic treatments to doctors, worked with us to achieve positive and steady media coverage throughout the account engagement period. By strategically targeting relevant media such as medical titles and beauty desks, the Bridges PR team was able to garner a considerable amount of media coverage for the medical treatments supplied by Elogio; such as via interview articles with Elogio's panel of aesthetic doctors, as well as reviews of Elogio's treatments.
Case Studies:
A. Pitch for PicoLO facial Product: http://www.elogioasia.com/product/laser/picolo/
Media coverage in (in multiple languages) garnered via our pitching efforts:
1. Xuan (Chinese lifestyle portal): http://www.xuan.com.my/xuan-play/article/27172/Tips-I-%E6%9C%80%E7%BA%A2%E7%9A%84%E5%8C%BB%E7%BE%8E%E7%96%97%E7%A8%8BPicoLo%E7%9A%AE%E7%A7%92%E9%9B%B7%E5%B0%84-%E6%97%A0%E7%97%9B%E6%97%A0%E5%88%9B%E8%A7%A3%E5%86%B3%E5%8F%AF%E6%81%B6%E7%9A%84%E6%AF%9B%E5%AD%94-%E8%89%B2%E6%96%91%E5%92%8C%E6%9A%97%E6%B2%89
2. Marie Claire magazine (English women's lifestyle magazine) awarded Most Innovative Treatment to PicoLO facial in its 2019 Beauty Awards: https://marieclaire.com.my/beauty/marie-claire-beauty-awards-2019/mc-beauty-awards-2019-winners-list/
3. A New Healthy Lifestyle (locally published Chinese health magazine) print coverage:
B. Pitch and social media content for Rejuran Product: http://www.elogioasia.com/product/filler/rejuran
Media coverage in (in multiple languages) garnered via our pitching efforts:
1. NuYou (Chinese lifestyle magazine) print coverage:
2. Glam (Malay luxe/lifestyle magazine) online coverage: https://glamlelaki.my/segak-rapi/rawatan-estetik-rejuran-dari-meridian-clinic-solusi-terbaik-untuk-kulit-lebih-bersinar-dan-menawan/
3. Content for social media:
Examples: https://www.instagram.com/p/B1NSlrcHSz-/
C. Pitch for ProYellow facial Product: https://www.elogioasia.com/product/laser/quadrostarpro-yellow/
Media coverage in (in multiple languages) garnered via our pitching efforts:
1. Glam (Malay luxe/lifestyle magazine) online coverage: https://glamlelaki.my/segak-rapi/quadrostar-proyellow-rawatan-laser-terkini-lagi-dipertingkat-hanya-di-beaulife-clinic/
2. ProductNation (English (multi-language) lifestyle portal): online coverage:
3. InTrend (Malay fashion/lifestyle portal) coverage: http://www.gempak.com/intrend/artikel/28092/siapa-cakap-lepas-rawatan-laser-muka-terbakar-cari-yang-profesional-tak-percaya-baca-ini
+ social media posting: https://www.instagram.com/p/BqzWWxgArfE/?hl=en
4. Wanista (Malay women's lifestyle portal) coverage:
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