PR & Copywriting: The Lean Canteen

Brand: The Lean Canteen (TLC)* [Startup offering healthy food ordering and delivery service] *service is no longer operational

Key achievement: Copywriting on a new medium "food packaging".

Position held: Managing PR agency (Talent To Lend) [Engaged to assist on brand development and a one-off publicity effort]

Description:

As a new food business, my agency Talent To Lend assisted in TLC's early stages with copywriting including for their food packaging items such as consumption instructions. I also prepared a press release and completed a one-time mass dissemination to relevant media titles which garnered some impressive coverage for the then startup.

Pictures of the food items below taken from The Yum List blog.

Example media coverage: [Picture taken from TLC's Facebook page]

Featured in Urban Health Magazine