PR & Events: Launch of tech-startup Favful

Client: Favful (beauty tech-startup) https://www.facebook.com/favful

Event: Brand launch (2016)

Position held: PR and Event management agency (Talent To Lend Services)

Description:

My personal agency Talent To Lend was appointed to handle the launch of Favful, a beauty tech-startup that positioned itself as the 'Tripadvisor of beauty'. My team and I handled every detail of the launch including: - Sending out invites to media and relevant industry influencers such as local celebrities and makeup artists to attend the launch.

- Full event management whereby we worked with event company Twist Creatives as well as the venue Yellow Apron cafe to secure event set-up including menu, sound system, seating, decorations, doorgifts, printing, etc

- Moderating the panel discussion session between Favful's Founder and invited influencers.

- Securing additional event crew including photographer and videographer. From a PR perspective, Talent To Lend was tasked with securing relevant media to attend the launch at the expected event capacity, which included dailies, online media and bloggers. We also secured various broadcast interviews for the Founder Sasha Tan surrounding the launch event. [However post-launch continued media coverage and monitoring was handed back to the Favful team to manage internally.] The Favful team were generous with positive feedback regarding Talent To Lend's execution of the launch, and maintained positive relations post-event.

Favful launch with Founder Sasha Tan and local celebrities and influencers including radio/tv presenters, singers, makeup artists and bloggers.

Favful launch coverage.

Example media coverage:

https://www.techinasia.com/favful-seed-funding-gobi-partners